Organisers of the show are transporting ten tons of the white stuff in refrigerated trucks from the Milton Keynes Snowzone to Olympia in London - and they want as many people as possible to start throwing it around in an attempt to get into the Guinness Book Of World Records for the biggest indoor snowball fight ever recorded.
The five-day show at Olympia, which starts on Wednesday, will be followed by yet another winter sports extravaganza in London - the Freeze Snowboard, Ski and Music Festival, more of which later.
Adult ticket prices are £5 for the Wednesday, £9 (advance) or £12 (on the door) Thursday and Friday, and £13 (or £16) for the weekend.
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