While ski operators are cautious, they are also confident for this coming winter season, snow loving timeshare owners will be pleased to hear.
Al Morgan, information manager at the Ski Club of Great Britain, pointed out that ski operators have been offering some early season deals. The industry is also pulling together to approach existing skiers and snowboarders as well as first-timers, he continued. While he admitted that the credit crunch hit the snowsports industry at a bad time, he said the skiing market is resilient and operators are feeling positive about this winter season.
He made his comments at the Metro Ski and Snowboard Show, held at London Olympia. According to Ski Club of Great Britain figures, France is still dominant in the UK snowsports market with a 43 per cent share and this has remained the same since 2007/2008.
The overall UK snowsports market now stands at 1.27 million people, the data also shows.
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